A Strategy That Actually Works For Selling Out Every Time!

So, you’re not quickly selling your farm-to-table product out? It's frustrating to sit on product and it can bring up a lot of anxiety to have a freezer, or shelf filled with product that isn't moving. I get it.

But If you want to actually sell out of your farm-to-table products every time you launch or re-stock, these 3 things matter more than most people realize. Are you doing them?

They may seem small but they actually make a world of difference and without them it'll be very difficult to scale your business to the level of sales you're looking for.

The farms who have raving customers, consistent sales, and repeat buyers have all nailed these three things. And as the Marketing Columnist for Alberta Beef magazine and a marketing professional in the agriculture industry for many years, I’m going to tell you what they are, here, for free. Let’s dig into it!

1. Trust (Consistency)

If people only hear from you when you have beef available then they don’t know you well enough to buy.

Show up consistently.

Let people get familiar with you, your farm, and how you operate.

👉 The buy-in comes before the purchase.

2. Social Proof

Social proof is our term in the industry for proof that other people like the product. Think testimonials and reviews. Folks are more likely to purchase from brands that they can tell other people like and enjoy. Once you start getting positive feedback make sure you spread the word. People want to know: “Has anyone else bought from this person—and had a good experience?”

Share:

– customer feedback

– repeat buyers

– photos of orders going out

– real experiences

👉 This reduces risk and builds confidence.

3. Authority

You need to show up on social media like you’re the best person to get this one thing from. Claim your space and own it! Whatever your title is, fully own it. You live this every day—but your audience doesn’t see that unless you show it. Take control of the narrative and be proud of your background and lifestyle. Yes, the folks who are really succeeding online aren’t afraid to show themselves and their family. Plus people love to feel like they’re supporting a small family owned-business. By all means, put an emoji over your child's face, but showing folks who they’re supporting is huge.

Talk about:

– how you raise your animals

– why you do things the way you do

– what makes your operation different

- why your ranch is the ranch folks should invest in

👉 Not to “educate”… but to build trust and credibility.

Most ranchers are doing some of this…

But not in a way that actually moves people toward buying.

That’s the difference.

Your marketing isn’t broken and underperforming because you’re not posting enough. It’s broken because there’s no strategy.

If you’re ready to get a full, easy to apply strategy for your farm that actually works, you can book your Social Media Growth Audit + Consulting package at the link below. It’s an affordable, one-time package where I’ll audit your social media presence, build a strategy tailored for you, teach you how to grow on social media, AND meet for a 1:1 coaching call so that you can ask all of your questions. Book your spot now here → https://www.thebrandingpen.ca/social-media-audit 

Shelby