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ABOUT ME
Hi, I’m Shelby Stewart—writer, website builder, marketing strategist, and the brain behind Cowboy Campus & The Branding Pen.
I started The Branding Pen to help rural and ranch-rooted businesses bring their vision to life with branding that feels true, websites that work hard, and marketing that actually makes sense. With a background in Western living and a formal education in marketing and digital strategy, I bridge the gap between grassroots grit and polished professionalism.
Whether you’re selling beef, handmade goods, or a service you poured your soul into, I’m here to help you turn ideas into strategy and stories into sales. I’ve worked with businesses across Canada and the U.S., and what I’ve learned is this: you don’t need to “go viral” or overhaul your personality to grow—you just need the right tools and support.
I believe in small-town values, high-quality work, and keeping things simple (but effective). My clients know me for my honest feedback, efficient systems, and websites that get compliments long after they launch.
If you’re ready to brand your business with clarity and confidence, I’d be honoured to be a part of your journey. Read The Branding Pen's full origin story here. I promise it's a good one!
The Pen & Pasture Blog—
Marketing Insights for Modern Producers
My Services
I’m your Rural Business Bestie — equal parts Coach Taylor and Tony Robbins — here to help you market your business with clarity, confidence, and strategy. I offer Social Media Management, Website Builds, Coaching, and fully Customized Marketing Support Packages designed to meet you exactly where you are. If you want to explore what working together could look like, the easiest way is to send me an email or book a completely free Discovery Call.
